Assignment 25A – What’s Next?
Existing Market
Step 1: What's Next?
I think that my non-profit could expand in the number of restaurants in an area and do different areas. Additionally, I think that my company could also do well in hotels, catering companies and in vacation home destinations.
Step 2: Interviews A summary of the Interviews is that most of them believe that I should try to get the business from restaurants into hotels as they tend do have a lot of guests and numerous restaurants insides, especially in the Miami Beach area. They also mentioned having restaurants collect donations of money or having a special deal - if they buy one meal they donate another one to Food Waste and You to give to someone who needs it.
Step 3: Market Growth
I think that it makes most sense for my business to establish itself strongly in restaurants in Miami. From there, we will hopefully receive enough media attention and financial support to expand to different areas in Miami. Hopefully, we could expand to Miami Hotels and the restaurants they have inside of them. This would allow for more food to be donated and less waste produced by restaurants.
New Market
Step 1: New Market - Food Production Companies
I think that a new market could be the food production companies that the restaurants buy from. We could work directly with them and try to ensure that they are doing all that they can to reduce the amount of food that is wasted.
Step 2: New Market Value
I think that this market would have value because it would radically reduce food waste on a larger scale. If we not only donate the food they do not want but help then not have food waste to begin with, this would ensure a more sustainable food industry.
Step 3: Interviews
I was not able to find new people in the market. I will work on it.
Step 4: Reflection
I was not able to find people to interview in time. Despite this, I do think that there is potential in this market and that it would be beneficial to society as a whole.
Hey Catalina, you identified a good new market that can be very beneficial. For your existing market, I think the feedback you received from your interviewers were very good ideas. I lot of hotels have personal restaurants, or even chain restaurants connected to the hotel which are both great avenues for your idea. Your new market is also an interesting target that could have high potential.
ReplyDeleteHi Catalina, I think that you have a really good opportunity here with the new market that you identified. Working with food production companies could be a great way of further trying to solve the problem of food being wasted, to an even greater degree than just working with restaurants. I also think that this idea could definitely expand to restaurants and hotels outside of just Miami, as it is a really good idea that many should buy into.
ReplyDeleteHey Catalina,
ReplyDeleteGood job identifying a new market, it’s a shame you couldn’t find anyone to talk about in the new market but I’m sure with time you will get in contact with someone! I believe you are making a good decision by establishing yourself in Miami; people will eventually hear your name or your organization and feel confident that you know what you are doing.